For Your Business, Personal Brand, & More...
The one thing that many people get stuck on in regards to using social media effectively is "content." The information, the photo's, the videos etc that is meant to engage, and essential convey your message / brand. One may think that creativity plays apart, and honestly I would be lying to you if I said it didn't have some significance in the process.
In my quest of looking for creative people and/or accounts to be inspired by I stumbled upon a well know actors page... Now I know many people know who I am about to mention, but I must say since he has joined Instagram he has flipped it right on his head in terms of creativity. Since day one he's been able to produce, and post content that for one just leaves you in pure amazement.
Ok so who is this person I'm speaking of? That will be none other than Will Smith! If you already follow him then you already know what I'm speaking of, but if you don't I say give him a follow, and look at the masterpieces him, and his team creates.
So what can you do to elevate your content if you are not in fact all that "creative." One way is to look for apps that help you with themes, content that can be tailored to your branding. An app I always recommend is Adobe Spark. That app will give you templates, color palettes, options for logo uploads, and so much more.
There are other apps similar like Canvas, InDesign, so on, and so forth. But personally speaking I think Adobe Spark is by far the easiest to use. You can easily elevate your content overnight with that app. Quick disclaimer the app does come with a price tag of $10/month.
Let me be clear that the investment is WELL worth it if you are looking to make a difference in the content you create, and a difference in how you are conveying your brand and/or business. You have to work smarter, not harder!
The evolution of content continues every day as more, and more ideas are coming to life. More digital nomads, and content creators are pushing out content like never before. It's up to you to stay consistent, and in the "conversation." Being noticed is not all that hard if your develop High-Quality content.
Make the decision to get crafty with what you are releasing to the masses. Brainstorm, think things through, collaborate, and find your own approach to how you want to convey your message. Content is what can, and ultimately will increase your revenue, make yourself, and or business popular, connect with hundreds if not thousands of people, and so much more.
The more creative a business becomes the more personable they are with their ideal consumer base. That's what makes people want to buy in. Not just purchase a product, but become apart of a brand!
Think about this moving forward, and see what ways you can take to elevate your content for your audience!